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Study Areas

Marketing & Tourism

These courses involve a wide range of subjects relevant to marketing, communications, tourism and hospitality from both the macro (global) and micro (organization) perspectives. Here at APU, we train our students to be confident and communicative through practical learning experiences such as industry visits, campaign planning and tour planning that are incorporated within the syllabus.

 

Strong Link Industry partner
Strong Link with Industry Partners
Malaysia’s Premier Digital Tech University
APU Premier Digital Tech Institution Outstanding Faculty Award 2022 & 2023
Strong Specialised Programme
Wide Variety of Specialised Programmes